Qdoba Mexican Eats engaged Bluetree as sole millwork provider for a re-image plan for new stores and remodels. The design was a complete departure from plastic and particle board. “Authentic” was the new motto; wood was real, steel was raw, seats were leather. The look required precise fit and finish because everything was visible-no fillers or cover-ups.
In partnership with Qdoba, we married steel, wood, architectural panels, and reclaimed barn wood with graphic images and leather to create in real life what the renderings visualized.
Bluetree allowed the designers to steer, maintaining brand consistency among multiple designers, while at the same time mollifying procurement! We kept corporate project managers, superintendents, architects and others well-informed.
Qdoba Mexican Eats presented Bluetree their most prestigious award for any vendor company-wide.
The Equipment Excellence Award for Outstanding Customer Service and Partnership in New Product Development.